Howcast is also announcing an $8 million series A financing, led by Tudor Investment Corp. In addition to their own site, they already have a Youtube channel (where they split advertising revenues with their former employer). The Howcast team also has signed distribution deals with Myspace, Verizon for its Vcast phones and FiOS TV, Joost, and ROO. JetBlue is the launch advertiser. Howcast faces competition from Expert Village, 5min, and Instructables (even though the latter uses step-by-step images more than video).
The site is launching with professionally-shot instructional videos on everything from “How to Paint a Wall” (see embed below) and “How to Groom Your Cat” to “How to Get Laid.” There is a familiar formula for each one: The Howcast graphic, an intro explaining what you’ll need for the task at a hand, and step-by-step instructions explained in a voiceover. The video player on the site lets you jump to different chapters or steps, lets you zoom in for a better look, and provides the transcript as well. Viewers can add comments in the form of tips, warnings, and facts to each video. And the Flash-based site lets you browse the video directory on the left hand side while you are watching a video without interrupting it or going to a different page.
Howcast - Browse Videos
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