Social Media and Public Sector Policy Dilemmas � Public Sector Marketing 2.0 – Mike Kujawski's blog on strategic marketing & social media engagment

Social Media and Public Sector Policy Dilemmas � Public Sector Marketing 2.0 – Mike Kujawski's blog on strategic marketing & social media engagment

The report was developed based on consultations with numerous stakeholders across the country and abroad. It covers among other things, access to information, security, leadership, records retention, privacy, and the need for a culture of trust. It talks a great deal about the biggest impediment to government use of social media, which I have mentioned numerous times in this blog, i.e. the “clay layer” of middle management and the hierarchical public service culture. The report also quite accurately segments public servants into zealots, collaborators and resisters (from a social media engagement perspective), which is exactly in-line with what I have experienced as a consultant for government. Most importantly however, it cites the numerous strategic and successful initiatives being launched across the country, which are now feeding into a growing list of best practices. This document should be on every senior leader’s desk.