PRINT2D - Part V - The Designer QR Code Difference | 2D Bar Code Strategy

PRINT2D - Part V - The Designer QR Code Difference | 2D Bar Code Strategy: Today, I conclude my five-part series on print to mobile agency, PRINT2D, with a look at their work in the area of designer QR Codes. PRINT2D's sister company Warbasse Design, who passed the mobile design torch to PRINT2D earlier this year, was initially responsible for creating some of the highest profile designer QR Codes in the industry. Their creations for Iron Man 2 and HBO's True Blood were very early demonstrations of what's possible. In 2010, Philip Warbasse's work in integrated media advertising for television lead to the discovery of a phenomena known as "vertical crush" which refers to the impact of screen aspect ratios on the scanability of QR Codes.